Effective HTML Email Tip #1: K.I.S.S. (Keep It Short and Simple)

Twitter has been instrumental in teaching me to cut the fat/filler from my writing. I still have a ways to go, but compared to how I used to write, the difference is amazing.

Some of the projects I work on involve designing templates for HTML emails. I am given text to get a sense of how much space is needed, but inadvertently I end up reading the content and asking myself: Continue reading